TAG Heuer: Monaco Split-Seconds Chronograph | F1

In a sport defined by milliseconds and engineered perfection, TAG Heuer proudly announced its triumphant return as the Official Timekeeper of Formula 1 at the beginning of the year. To mark this historic partnership, TAG Heuer introduces an exclusive take on one of its most complex timepieces: the TAG Heuer Monaco Split-Seconds Chronograph | F1.

A CONNECTION THAT BEGAN IN 1969

TAG Heuer’s involvement with Formula 1 is as historic as the sport itself. The partnership began in 1969 – the same year the TAG Heuer Monaco was launched – with the brand’s pioneering decision to adorn a Formula 1car with its logo – a move that reshaped the landscape of sports sponsorship. By 1971, TAG Heuer had moved from branding to actively supporting racing teams, setting the stage for decades of involvement with motorsport’s most celebrated names. 

Through collaborations with teams such as Scuderia Ferrari and McLaren during the 1970s and 1980s, TAG Heuer became an integral part of race-day operations. Accurate timekeeping proved essential to the strategies that led drivers like Jochen Rindt, Niki Lauda, and Ayrton Senna to achieve their legendary status. In 1992, the role of Official Timekeeper elevated the brand’s status, intertwining its technological capabilities with the sport’s critical timing and scoring systems. 

Now, as Formula 1 celebrates its 75th anniversary, TAG Heuer marks its return as Official Timekeeper – reaffirming its deep- rooted connection to the sport and its legacy of excellence in precision timekeeping. In a historic first, the brand also becomes the title partner of the Formula 1 Grand Prix de Monaco, further strengthening its ties to one of motorsport’s most iconic races. 

THE CALIBRE TH81-00

At the heart of the TAG Heuer Monaco Split-Seconds Chronograph | F1 beats the Split-Seconds Calibre TH81-00 automatic chronograph with 65 hours of power reserve. One of the most advanced chronograph calibres ever created by the brand, the Rattrapante function can simultaneously measure two separate time intervals, allowing multiple laps to be tracked during sporting events. 

Every detail of the Calibre TH81-00 represents Swiss craftsmanship, from the hand-finished bevels to the black mirror-polished screws. The oscillating weight is fashioned in the iconic TAG Heuer shield shape and features a brushed finish as well as a hand-painted white and red kerb-inspired design. A TAG Heuer signature, the checkered-flag pattern on the various bridges along with their polished bevels are entirely handmade and demonstrate the Maison’s dedication to top-tier finishing. 

THE F1 DESIGN 

Inspired by the signature colors and spirit of Formula 1, the sleek white 41mm ceramic case, crown, and pushers mirror the aerodynamic lines of a high-performance racing car contrasting with the translucent red color of the dial.

The chronograph counters are inspired by racetrack design, featuring an asphalt-like finish, white and yellow starting grid positions and the official F1 typography — an authentic nod to the sport’s visual language and competitive spirit. The counters also feature the phrase made famous by British commentator David Croft: “LIGHTS OUT & AWAY WE GO.” This legendary declaration captures the anticipation of every Grand Prix start, making it an integral part of the timepiece’s identity. 

Further deepening the connection to Formula 1, a discreet signature appears at 6 o’clock on the minute track with the Formula 1 logo. Adding a final touch of racing DNA, the green and red TAG Heuer shield at 12 o’clock has been lacquered by hand, echoing the one on the crown. 

Limited to just 10 individually numbered pieces, the new TAG Heur Monaco Split-Seconds Chronograph | F1 is presented on a white calfskin strap with a grade 5 titanium double-deployant clasp. A specially designed lacquered wooden box inspired by the distinctive colours of Formula 1 completes the timepiece. (Price CHF 155,000)