Swatch: Bioceramic MoonSwatch Collection

“Ok, Huston, we’ve had a problem here” these are the words that many of us thought about last night, when around 9:00 pm, we saw the first photos of the new MoonSwatch appear on Instagram. The mysterious blue OMEGA x SWATCH briefcase displayed in the OMEGA boutiques shop windows and the teasers on social media had caught our attention but certainly no one expected anything like it.

The design partnership, a first for OMEGA and Swatch, follows the popular trend of collaborations between luxury and street brands to create innovative new products that blend the best of both worlds. For OMEGA, the joint mission is both a fun undertaking and a respectful nod to the plucky company that risked it all to kick-start the ailing Swiss watch industry during the quartz revolution. 

For OMEGA President and CEO Mr. Raynald Aeschlimann, the new collection is a source of pride. “OMEGA’s long and distinguished history may have been cut short if it wasn’t for the vision and the courage taken by Swatch. The MoonSwatch collection salutes the saviours of our industry in a witty and accessible way. The Swatches are perfect for budding Moonwatch fans and I can’t think of a more appropriate icon for our shared project. We went to the moon, now we’re exploring the whole Milky Way. They’re great watches, in fantastic colours and they make me smile.” 

The new collection, in rarely seen colours, is all about giving OMEGA’s professional timepiece a playful twist. Each MoonSwatch features its own mission statement, inspirational engravings and joint OMEGA X SWATCH logos on the dial and crown. The battery cover on each watch features a depiction of its planet. 

All of the MoonSwatch are in BIOCERAMIC, a unique mix of two-thirds ceramic and one-third material derived from castor oil. Although colours like pink and pale blue offer strong clues that these are not your standard Speedmaster watches, a hard-core Moonwatch fan would be hard-pushed to find the difference in the overall look. The key Moonwatch design features are all there. The asymmetrical 42mm case, the famous tachymeter scale with dot over ninety and the distinctive Speedmaster subdials, which all work perfectly. All hours, minutes, chronograph seconds hands and hour markers sport superluminova for a perfect glow in the dark. A VELCRO strap completes the watch.

The new MoonSwatch will be available in 11 versions “NOT limited edition” only in selected Swatch Stores starting from March 26 at the price of €. 250.00.