TAG Heuer x Fragment Design Heuer 02
19 June 2020After the great success of the first edition in 2018, TAG Heuer unveils a second collaboration with Fragment Design, the Godfather of Japanese Streetwear, Hiroshi Fujiwara.
The latest collaboration between the two brands has created the new chronograph TAG Heuer x Fragment Design Heuer 02, a daring reinterpretation of TAG Heuer’s signature motor-racing-inspired C-case models from the 1960s and 1970s.
Hiroshi Fujiwara explained: “Redesigning this TAG Heuer chronograph timepiece gave me the opportunity to use an existing legacy to create a new one. I gave the design a modern and exceptional flair with the red case back, which reflects one of the brand’s logo colours and also gives it a completely new and evolved character”.
Franck Touzeau, TAG Heuer Vice President Creation & Product, added: “Hiroshi Fujiwara’s reinterpretation of TAG Heuer’s C-case chronograph is an ideal mix of celebrated legacy and avant-garde design. The TAG Heuer x Fragment Design Heuer 02 chronograph is everything that today’s watch aficionado desires in a timepiece: pure and innovative technology, eye-catching and stylish appearance and remarkable heritage”.
Echoing his superbly minimalistic style, Fujiwara strips the watch’s architecture down to its bare essentials, emphasising the iconic tachymeter scale on the ceramic bezel and clearing the dial of all extraneous embellishment. The black opaline dial has two black embossed subcounters at 3 “minute chronograph counter” and 9 “hour chronograph counter” o’clock. The black contrasts with white lettering and logos – including “FRAGMENT” between 4 and 5 o’clock – and the date window at 6 o’clock. The only contrasts are the red indexes and the red lacquered central seconds hand.
Inside the 44 mm steel case, the Automatic in-house Calibre Heur 02, column wheel chronograph with 80-hour power reserve, it’s partially obscured by the red sapphire caseback. On the glass, the unmistakable logo of Fragment Design, and and the serial number from 1 to 500 engraved. To complete the watch, a five-row steel bracelet with a butterfly folding clasp.
In a numbered run of only 500 pieces, the new TAG Heuer x Fragment Design Heuer 02 will be available to pre-order from www.tagheuer.com and in select TAG Heuer boutiques before going on sale on July 27th, 2020. (Price € 5.800)
